Colors & Branding
Choosing your site colors
You'll want to think about what colors to use throughout your website. This could be your favorite combinations or colors that you feel help represent your business.
Thinking about common color associations can be helpful when thinking about what qualities you'd want people to associate with your business.
- Blue: Integrity, Trust, Tranquility, Loyalty, Intelligence
- Green: Money, Freshness, Environmental-Friendliness, Growth
- Yellow: Energy, Happiness, Originality
- Purple: Luxury, Royalty, Spirituality
- Pink: Femininity, Compassion, Playfulness
- Red: Strength, Power, Passion
- Orange: Courage, Originality, Success
- White: Cleanliness, Purity, Freshness
- Black: Elegance, Drama, Strength
You can also browse through color palette combinations to find one you love!
This free tool makes it easy to browse hundreds of color schemes with the click of a button.
Check out this website to see lots of color palette combination inspired by nature.
Getting to know your brand
Your brand is the image or impression you'd like to establish in the mind of others about your product or service. For example, Honda has established itself as associated with reliability whereas Lexus wants to be associated with Luxury. When it comes to services a law firm might want to present an image of strength or aggression in the courtroom or instead want to be known for their compassion and communication with clients.
It can often be difficult for business owners to describe the brand feel they'd like for their business. We use these description words to help us understand the feel of your brand better.
We ask on a scale of one to 10, how strongly the following terms represent their brand.
Consider Graphics or Photography?
Ready to move forward?
If you've gathered all the materials we'll need for your website you can submit them by filling out this form.